'abc - art berlin contemporary'
Design and concept of communication tools, posters, invites, publication, guiding system, signage and exhibition design for this contemporary art fair / exhibition in Berlin.
For the reception area, abc- and book- shop, the boxes to transport the art works to the fair were used as tables and counters.
Different white painted boards with cut off corners were distributed in the exhibition space, each artist could place them according to their desire, next to their works.
Later the artists names were stenciled on the floor in the same style as the parking grid formerly used in the exhibition space.
A4 photocopied sheets containing the descriptions and contact details of the galleries were placed on top of the boards for the visitors to take with them.