‘This is Not a Love Letter’, exhibition.
Flyer Project Seoul Curated by Binna Choi - Maronnier Art Center, Thursday 5 - Sunday 22 August 2004
For this project, twelve visual artists and designers each created a flyer design to be randomly inserted into daily newspapers. In Korea flyers are a highly popular medium for commercial advertising. The flyer, then, is popular among advertisers but notorious among readers. However artistic and appealing they seem in nature and design, when they are delivered, Trojan horse-like, they are perceived as deceitful and intrusive. What is more: there are simply too many of them. This very love-hate relationship brought artists and designers together who read flyers as rich texts for the urban situation and its rich social cultural content. Eight flyers were designed, using all different sorts of visual rhetoric. The flyer, when it is not immediately discarded, may possibly trigger a critical view of reality in the attentive reader (one in five hundred on average) that generates interaction and encounters. Like a love letter, the flyer is sent carefully and secretly; perhaps some reader will sense the essential pleasure it captures.
Double bind is conceptually specific for Manuel Raeder’s design works. They have two incompatible requests that lead to two different forms of consciousness. It seems a negation that is primarily proclaimed. That leaves you with nothingness. However, on another side, and probably at a deeper level, you can find multiple layers of sense within conceptual framework and also beyond. Therefore point of conflict turns out to be a positive source that can make your sensual and intellectual experience in his works more intensive.
For the flyer project Manuel Raeder designed a circular shaped paper that was produced in three different colors. Nothing is written on it and with it. This circular shape becomes odd in the context where the flyer is actually placed, that is between newspaper and flyers, especially when the others are unexceptionally rectangular standing for efficiency. The basic idea of this flyer came from the use of it as bird carpet. Yet, in the project it suggests all possible usages improvised by the receivers themselves: children can draw on it, housekeeper wraps stuff with it, students uses it as mouse pad, anything is open to you.
Among the participating artists were Haegue Yang, Yangachi, Manuel Raeder, Iratxe Jaio and Klaas van Gorkum, Joeng Hwa Choi, Pidgin Girok, Flatmess,
Min Choi and Sulki Choi.