The same week when ZEMAP was launched there were a series of events organized in La Mu, transforming it into a street-event. To invite people into La Mu an inverted signage system was developed, white striped stickers were pasted around the area, in combination with printed matter of associated galleries, shops and friends. It would be this loose association of the white stripes, which could have led you in the direction of the street La Mu. Most people only understood the sign-age system after they had been in Mulackstr (La Mu). Which was the opposite effect of what a sign-age systems usually tries to achieve, therefore we called it an inverted signage system. ZEMAP was available inside large transparent bags on a fence, as well as in several shops around Berlin, Mitte. A sausage walker was walking up and down La Mu selling Bratwurst and inside a small red car you could get hot chocolate or coffee.
Photos: Stefan Korte, Yasmine Gauster, Manuel Raeder.